eCommerceTools is the product arm of WPRiders, a WordPress development agency with 400+ custom ecommerce projects since 2014. Every plugin we sell started as a solution we built for a real store with a real problem.
Store owners wanted to offer both one-time purchases and subscriptions – but WooCommerce made it complicated. 
Customers kept emailing support for things they should be able to do themselves – like pausing a subscription or updating payment details. 
Conversion rates were suffering because stores had no way to show social proof or urgency. 
Shoppers couldn’t find the right product without asking for help. 
Built from real projects, not assumptions: Every plugin started as a custom solution for an actual WooCommerce store. We don’t build features based on what sounds good in a product roadmap. We build what store owners actually ask for, tested in production environments before it ever becomes a plugin. 
One plugin, one job, done well: We don’t make Swiss Army knife plugins that try to do everything. Each tool solves one specific problem – subscriptions, self-service, social proof, or AI product discovery – and does it thoroughly. 
Agency-grade code, plugin-level simplicity: Our developers write enterprise WordPress code every day at WPRiders. That same engineering discipline goes into every plugin, but we wrap it in an interface that anyone can configure – no code required. 
Support that actually solves problems: When you submit a ticket, it goes to the same developers who built the plugin. No tier-1 scripts. No copy-paste responses. Real engineers who understand the code.
eCommerceTools is the product division of WPRiders, a WordPress development agency trusted by businesses worldwide since 2014. This means our plugins benefit from:
• A full engineering team, not a solo developer who might disappear.
• Real-world testing across hundreds of different WooCommerce setups and hosting environments.
• Enterprise-grade code review and QA processes on every release.
• Continuous development funding – we’re not dependent on plugin revenue alone to keep the lights on.
This is why our plugins just work. We’ve seen every edge case, every hosting quirk, every WooCommerce update that breaks things. We build for durability.
Marius has been living and breathing e-commerce since founding WPRiders in 2014. After successfully delivering over 246 custom projects, he recognized the recurring challenges store owners face. He created eCommerceTools to take those proven, battle-tested solutions and make them accessible to everyone.
Gabriel is the bridge between your business challenges and our technical solutions. He listens to what frustrates store owners the most and turns those pain points into intuitive plugin features. His ultimate goal? Making complex tech feel absolutely effortless.
Alexandra is the storyteller and marketer behind eCommerceTools. From crafting compelling product descriptions to sharing valuable insights on our blog and connecting with our community on LinkedIn, she spearheads our efforts to get the word out.
When it comes to processing payments and managing subscriptions, there is zero room for error. That’s where Ovidiu comes in. With over a decade of WordPress experience, he engineers the rock-solid, highly secure systems working behind the scenes of your store. He handles the complex technical heavy-lifting so you never have to worry about whether your checkout is functioning properly.
Gabriel handles both the back-end logic and the front-end interfaces of our plugins. His main focus is writing clean, reliable code that keeps your store running fast inside and out.
Raluca creates the visual side of our plugins. She designs the interfaces and dashboards, focusing on making sure everything is easy to navigate, clearly laid out, and looks great while you're using it.
See the tools 2,000+ store owners already use to manage subscriptions, boost conversions, and automate support.
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